*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--ink);font:400 17px/1.6 var(--body);-webkit-font-smoothing:antialiased}
img,video,iframe{display:block;max-width:100%}
a{color:inherit}
.wrap{width:min(1080px,100% - 32px);margin-inline:auto}
.narrow{width:min(760px,100% - 32px);margin-inline:auto}

/* barra in alto */
.top{border-bottom:1px solid var(--line);background:var(--bg)}
.top .wrap{display:flex;align-items:center;justify-content:space-between;gap:12px;min-height:60px}
.brand{display:flex;align-items:center;gap:10px;font:700 15px/1.2 var(--display);letter-spacing:.01em;text-decoration:none}
.brand i{width:30px;height:30px;border-radius:50%;background:var(--accent);color:var(--on-accent);display:grid;place-items:center;font:700 15px/1 var(--display);font-style:normal}
.top small{color:var(--muted);font-size:13px}

/* hero */
.hero{padding:44px 0 28px;text-align:center}
.kicker{display:inline-block;font:700 12px/1 var(--body);letter-spacing:.14em;text-transform:uppercase;color:var(--accent-ink);background:var(--accent-soft);padding:8px 12px;border-radius:999px}
h1,h2,h3{font-family:var(--display);line-height:1.12;margin:0;letter-spacing:-.01em}
h1{font-size:clamp(30px,4.6vw,50px);font-weight:700;margin:18px auto 14px;max-width:22ch}
h1 em{font-style:normal;color:var(--accent-ink);background:linear-gradient(transparent 62%,var(--accent-soft) 0)}
.sub{color:var(--muted);font-size:clamp(16px,2vw,19px);max-width:56ch;margin:0 auto}
h2{font-size:clamp(26px,3.4vw,36px);font-weight:700}
.sec{padding:56px 0}
.sec.alt{background:var(--panel)}
.sec-head{text-align:center;margin-bottom:28px}
.sec-head p{color:var(--muted);margin:10px auto 0;max-width:52ch}

/* video */
.player{position:relative;border-radius:18px;overflow:hidden;background:#000;box-shadow:0 24px 60px -24px var(--shadow);aspect-ratio:16/9}
.player iframe,.player video{position:absolute;inset:0;width:100%;height:100%;border:0}
.hint{display:flex;align-items:center;justify-content:center;gap:8px;color:var(--muted);font-size:14px;margin:14px 0 0}
.hint b{width:8px;height:8px;border-radius:50%;background:#e5484d;box-shadow:0 0 0 4px rgba(229,72,77,.18)}

/* pulsante */
.cta-box{text-align:center;margin-top:26px}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:58px;padding:0 30px;border-radius:14px;border:0;background:var(--accent);color:var(--on-accent);font:700 18px/1.2 var(--body);text-decoration:none;cursor:pointer;box-shadow:0 12px 28px -12px var(--accent);transition:transform .15s,box-shadow .15s}
.btn:hover{transform:translateY(-2px);box-shadow:0 18px 34px -14px var(--accent)}
.btn:focus-visible{outline:3px solid var(--accent-ink);outline-offset:3px}
.btn svg{width:20px;height:20px}
.btn.block{width:100%}
.cta-note{display:block;color:var(--muted);font-size:14px;margin-top:10px}

/* card */
.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.card{background:var(--card);border:1px solid var(--line);border-radius:18px;padding:24px}
.card h3{font-size:20px;margin:12px 0 6px}
.card p{margin:0;color:var(--muted);font-size:15.5px}
.ico{width:44px;height:44px;border-radius:12px;background:var(--accent-soft);color:var(--accent-ink);display:grid;place-items:center}
.ico svg{width:22px;height:22px}

/* testimonianze */
.quotes{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.quote{background:var(--card);border:1px solid var(--line);border-radius:18px;padding:24px;margin:0;display:flex;flex-direction:column;gap:16px}
.quote p{margin:0;font-size:16px}
.quote footer{display:flex;align-items:center;gap:12px;margin-top:auto}
.quote footer i{width:40px;height:40px;border-radius:50%;background:var(--accent-soft);color:var(--accent-ink);display:grid;place-items:center;font:700 16px/1 var(--display);font-style:normal}
.quote footer span{font-weight:700;font-size:15px}
.quote footer small{display:block;color:var(--muted);font-weight:400;font-size:13px}

/* storia */
.story{display:grid;grid-template-columns:320px 1fr;gap:40px;align-items:center}
.story img{border-radius:20px;aspect-ratio:4/5;object-fit:cover;width:100%;box-shadow:0 24px 60px -30px var(--shadow)}
.story .mono{border-radius:20px;aspect-ratio:4/5;background:var(--accent);color:var(--on-accent);display:grid;place-items:center;font:800 140px/1 var(--display)}
.story p{margin:0 0 14px}
.story h2{margin-bottom:16px}

/* passi */
.steps{list-style:none;padding:0;margin:0;display:grid;gap:14px;counter-reset:s}
.steps li{display:grid;grid-template-columns:48px 1fr;gap:16px;align-items:start;background:var(--card);border:1px solid var(--line);border-radius:16px;padding:18px 20px;counter-increment:s}
.steps li::before{content:counter(s);width:48px;height:48px;border-radius:12px;background:var(--accent);color:var(--on-accent);display:grid;place-items:center;font:700 22px/1 var(--display)}
.steps b{display:block;font-size:17px}
.steps span{color:var(--muted);font-size:15.5px}

/* faq video verticali */
.faqs{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.faq{position:relative;border:0;padding:0;border-radius:16px;overflow:hidden;background:#000;aspect-ratio:9/16;cursor:pointer;text-align:left}
.faq img{width:100%;height:100%;object-fit:cover;opacity:.85;transition:opacity .2s,transform .3s}
.faq:hover img{opacity:1;transform:scale(1.03)}
.faq span{position:absolute;inset:auto 0 0;padding:44px 14px 14px;color:#fff;font:700 15px/1.3 var(--body);background:linear-gradient(transparent,rgba(0,0,0,.82))}
.faq em{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:42px;height:42px;border-radius:50%;background:rgba(255,255,255,.92);display:grid;place-items:center}
.faq em::after{content:"";border-left:13px solid #111;border-top:8px solid transparent;border-bottom:8px solid transparent;margin-left:4px}
.faq iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.faq.on{cursor:default}
.faqtext{display:grid;gap:12px}
.faqtext details{background:var(--card);border:1px solid var(--line);border-radius:14px;padding:16px 20px}
.faqtext summary{font-weight:700;cursor:pointer}
.faqtext p{margin:10px 0 0;color:var(--muted)}

.done-badge{width:72px;height:72px;border-radius:50%;background:var(--accent);color:var(--on-accent);display:grid;place-items:center;margin:0 auto 6px}
.done-badge svg{width:36px;height:36px}
.alert{border:1px solid var(--line);background:var(--accent-soft);color:var(--ink);border-radius:14px;padding:16px 18px;font-size:15.5px;margin:24px auto 0;max-width:640px;text-align:center}

/* footer */
.foot{border-top:1px solid var(--line);padding:28px 0 36px;color:var(--muted);font-size:13px;text-align:center}
.foot p{margin:4px 0}

/* ===== simulazione VideoAsk ===== */
.va-page{min-height:100svh;display:flex;flex-direction:column;background:var(--va-bg)}
.va-page .top{background:transparent;border-color:rgba(255,255,255,.08)}
.va-page .top .brand,.va-page .top small{color:#fff}
.va{flex:1;display:grid;place-items:center;padding:20px 16px 28px}
.va-card{width:min(980px,100%);display:grid;grid-template-columns:1fr 1fr;border-radius:22px;overflow:hidden;background:#fff;color:#14141a;box-shadow:0 40px 90px -30px rgba(0,0,0,.6);min-height:600px}
.va-media{position:relative;background:var(--va-media);overflow:hidden;min-height:300px}
.va-media img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center 22%}
.va-media .mono{position:absolute;inset:0;display:grid;place-items:center;font:800 180px/1 var(--display);color:rgba(255,255,255,.08)}
.va-media::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.25) 0,transparent 30%,transparent 45%,rgba(0,0,0,.78) 100%)}
.va-who{position:absolute;top:16px;left:16px;z-index:2;display:flex;align-items:center;gap:8px;color:#fff;font-size:13px;font-weight:700;background:rgba(0,0,0,.35);backdrop-filter:blur(6px);padding:6px 12px 6px 6px;border-radius:999px}
.va-who i{width:26px;height:26px;border-radius:50%;background:var(--accent);color:var(--on-accent);display:grid;place-items:center;font-style:normal}
.va-q{position:absolute;left:0;right:0;bottom:0;z-index:2;padding:24px 24px 28px;color:#fff}
.va-q small{display:block;font-size:12px;letter-spacing:.12em;text-transform:uppercase;opacity:.8;margin-bottom:8px}
.va-q p{margin:0;font:700 clamp(20px,2.4vw,27px)/1.25 var(--display)}
.va-side{display:flex;flex-direction:column;padding:28px 28px 22px}
.va-prog{display:flex;gap:6px;margin-bottom:22px}
.va-prog b{flex:1;height:4px;border-radius:4px;background:#e7e7ee}
.va-prog b.on{background:var(--accent)}
.va-body{flex:1;display:flex;flex-direction:column;gap:12px}
.va-body label{font-size:14px;font-weight:700;color:#3b3b48}
.va-body input,.va-body textarea{width:100%;font:400 16px/1.4 var(--body);padding:14px 16px;border:1.5px solid #dcdce6;border-radius:12px;background:#fafafd;color:#14141a}
.va-body textarea{min-height:150px;resize:vertical}
.va-body input:focus,.va-body textarea:focus{outline:none;border-color:var(--accent);background:#fff}
.va-opt{display:flex;align-items:center;gap:12px;width:100%;text-align:left;padding:14px 16px;border:1.5px solid #dcdce6;border-radius:12px;background:#fff;font:500 16px/1.3 var(--body);color:#14141a;cursor:pointer;transition:border-color .15s,background .15s}
.va-opt:hover{border-color:var(--accent)}
.va-opt[aria-pressed="true"]{border-color:var(--accent);background:var(--accent-soft)}
.va-opt kbd{flex:none;width:28px;height:28px;border-radius:8px;border:1.5px solid #dcdce6;display:grid;place-items:center;font:700 13px/1 var(--body);background:#fff}
.va-note{margin-top:4px;padding:12px 14px;border-radius:12px;background:#f4f4f8;color:#4a4a58;font-size:14.5px}
.va-note b{color:#14141a}
.va-foot{display:flex;align-items:center;justify-content:space-between;gap:12px;margin-top:20px}
.va-foot .back{border:0;background:none;color:#6b6b7b;font:600 15px/1 var(--body);cursor:pointer;padding:10px 4px}
.va-foot .btn{min-height:52px;font-size:16px}
.va-foot .btn[disabled]{opacity:.45;cursor:not-allowed;transform:none;box-shadow:none}
.va-err{color:#c62828;font-size:14px;min-height:20px;margin:0}

@media (max-width:860px){
  .grid3,.quotes{grid-template-columns:1fr}
  .story{grid-template-columns:1fr;gap:24px}
  .story img,.story .mono{max-width:300px;margin:0 auto}
  .faqs{grid-template-columns:repeat(2,1fr)}
  .va-card{grid-template-columns:1fr;min-height:0}
  .va-media{min-height:min(52svh,420px)}
  .va-side{padding:22px 18px 18px}
  .hero{padding-top:30px}
  .sec{padding:44px 0}
  .top small{display:none}
}
@media (prefers-reduced-motion:reduce){*{transition:none!important}}
.chatmock{background:var(--card);border:1px solid var(--line);border-radius:24px;padding:20px 16px;display:flex;flex-direction:column;gap:10px;box-shadow:0 24px 60px -30px var(--shadow)}
.chatmock small{text-align:center;color:var(--muted);font-size:12px;margin-bottom:4px}
.chatmock p{margin:0;max-width:82%;padding:10px 14px;border-radius:18px;font-size:14.5px;line-height:1.4}
.chatmock .in{background:#1d3550;align-self:flex-start;border-bottom-left-radius:6px}
.chatmock .out{background:var(--accent);color:var(--on-accent);align-self:flex-end;border-bottom-right-radius:6px}
@media (max-width:860px){.chatmock{max-width:340px;margin:0 auto;width:100%}}

/* ===== ottimizzazione 12/11: blocchi stile funnel LDP ===== */
.alertbar{display:flex;align-items:center;justify-content:center;gap:10px;padding:10px 16px;background:var(--accent);color:var(--on-accent);font:700 14px/1.3 var(--body);text-align:center}
.alertbar b{flex:none;width:8px;height:8px;border-radius:50%;background:currentColor;animation:pulse 1.6s infinite}
@keyframes pulse{50%{opacity:.25}}
.cta2{justify-content:space-between;text-align:left;gap:18px;min-height:76px;padding:12px 12px 12px 26px;border-radius:18px;width:min(520px,100%);background:linear-gradient(180deg,var(--accent-ink),var(--accent))}
.cta2 span{display:flex;flex-direction:column;gap:3px}
.cta2 b{font:800 clamp(21px,5.4vw,25px)/1.1 var(--body);letter-spacing:-.01em}
.cta2 small{font:500 13.5px/1.2 var(--body);opacity:.85}
.cta2 i{flex:none;width:50px;height:50px;border-radius:13px;background:rgba(0,0,0,.18);display:grid;place-items:center}
.cta2 i svg{width:24px;height:24px}
.story .cta2{margin-top:10px}
.proofcard{display:flex;align-items:center;gap:14px;text-align:left;max-width:560px;margin:22px auto 0;padding:14px 16px;border-radius:16px;background:var(--card);border:1px solid var(--line)}
.proofcard img,.proofcard i{flex:none;width:56px;height:56px;border-radius:50%;object-fit:cover;object-position:center 20%;border:2px solid var(--accent)}
.proofcard i{display:grid;place-items:center;background:var(--accent);color:var(--on-accent);font:800 24px/1 var(--display);font-style:normal}
.proofcard p{margin:0;font-size:15px;line-height:1.45;color:var(--muted)}
.proofcard b{color:var(--ink)}
.viewers{display:flex;align-items:center;justify-content:center;gap:8px;margin:0 0 12px;font-size:14px;color:var(--muted)}
.viewers span{background:#1f9d55;color:#fff;font:800 11px/1 var(--body);letter-spacing:.08em;padding:5px 8px;border-radius:6px}
.viewers b{color:var(--ink)}
.avs{display:flex;flex-direction:column;align-items:center;gap:8px;margin-top:22px}
.avs span{display:flex}
.avs i{width:36px;height:36px;border-radius:50%;margin-left:-9px;border:2px solid var(--bg);background:var(--accent-soft);color:var(--accent-ink);display:grid;place-items:center;font:700 14px/1 var(--display);font-style:normal}
.avs i:first-child{margin-left:0}
.avs p{margin:0;font-size:14.5px;color:var(--muted)}
.avs p b{color:var(--ink)}
.cmp{display:grid;grid-template-columns:1fr 1fr;border-radius:20px;overflow:hidden;border:1px solid var(--line);max-width:860px;margin:0 auto}
.cmp>div{padding:24px}
.cmp h3{font-size:18px;margin-bottom:14px}
.cmp ul{list-style:none;margin:0;padding:0;display:grid;gap:12px}
.cmp li{position:relative;padding-left:30px;font-size:15.5px}
.cmp-l{background:var(--card);color:var(--muted)}
.cmp-l li::before{content:"✕";position:absolute;left:0;top:0;width:20px;height:20px;border-radius:50%;background:rgba(229,72,77,.14);color:#e5484d;font-size:11px;display:grid;place-items:center;font-weight:700}
.cmp-r{background:var(--accent-soft)}
.cmp-r li::before{content:"✓";position:absolute;left:0;top:0;width:20px;height:20px;border-radius:50%;background:var(--accent);color:var(--on-accent);font-size:12px;display:grid;place-items:center;font-weight:800}
.sticky{position:fixed;left:0;right:0;bottom:0;z-index:50;padding:10px 14px calc(10px + env(safe-area-inset-bottom));background:color-mix(in srgb,var(--bg) 88%,transparent);backdrop-filter:blur(12px);border-top:1px solid var(--line);transform:translateY(110%);transition:transform .3s}
.sticky.on{transform:none}
.sticky .cta2{margin:0 auto;display:flex;min-height:66px}
@media (min-width:861px){.sticky{display:none}}
@media (max-width:860px){.cmp{grid-template-columns:1fr}.foot{padding-bottom:110px}.hero{padding-top:22px}.hero h1{margin-top:4px}}
@media (prefers-reduced-motion:reduce){.alertbar b{animation:none}}
.avs{text-align:center}
@media (max-width:860px){h1{font-size:clamp(25px,7vw,32px)}.sub{font-size:15.5px}.proofcard{margin-top:16px;padding:12px 14px}.proofcard p{font-size:14px}}